Hello there! I’m Day / @legallyblackbeauty (pronouns: she/her) on Instagram. This website was born out of my love for all things beauty. I am a huge makeup and nail polish enthusiast with an extra large place in her heart for indie brands. I am also a Black American with dark skin, which makes my experience in the beauty world frustrating at times, but also rewarding.


I first began this journey in 2018. I had been a makeup enthusiast for years and often spent hours researching products and looking for swatches on skin tones similar to mine. Unfortunately, such swatches were often either non-existent or extremely difficult to find. While procrastinating studying for the Bar, my frustration with not being able to find swatches of makeup on dark skin hit its peak. I decided to finally do what I had been too nervous to do for years. I created @legallyblackbeauty.

My goal with Legally Black Beauty is certainly to provide the types of swatches I was — and still am — looking for. But I also aim to increase the visibility of dark skinned people in the beauty community. I aim to advocate for those who look like me as well as those who don’t, calling out racism, colorism, sexism, and all of the other -isms that rear their ugly heads in the beauty sphere. I also hope for the day when swatches on multiple skin tones become the norm and token beige “transition” shades in every palette become a thing of the past.

Now that I am here, I am so thankful to the community I have found. I have connected with numerous beauty lovers — many like me, wanting to see ourselves represented in the beauty world and continually being met with a feeling of rejection. I hope that my being here makes other beauty enthusiasts feel secure in their places in the beauty world, but I know there is still much work to be done.