BH Cosmetics: Sweet Shoppe Collection

A few months ago, a friend’s swatches of the Sweet Shoppe collection convinced me to give BH Cosmetics a try. The last time I tried BH Cosmetics, I was just beginning my love affair with eyeshadow and I had been seduced by 88 tiny pans of mattes (though many had some sheen). In the decade since, BH Cosmetics has grown a lot. And I’m not just talking about the size of their pans. Word on the street is their eyeshadow formulas are superb–not just, but especially, for a drugstore/affordable brand.

So I had to see for myself if the rumors were true. If popularity is any indication, they certainly are. These palettes sold out pretty quickly and, although BH Cosmetics initially said they would not return, are back for another round. 

This post covers all of the palettes in the collection and has some handy features (like the Table of Contents below) to help you all navigate through this content-heavy post. I’ve been holding onto these photos for months (what else is new), but I am so excited to share them with y’all. This collection has definitely been a highlight of the year for me. 


Sweet Shoppe Collection: Overview
About the Sweet Shoppe Collection

The Sweet Shoppe collection consists of six ice-cream-themed monochromatic palettes of reds, oranges, greens, blues, purples and pinks, and browns. The shadows are all embossed with a waffle cone imprint and surrounded by sprinkles. Okay, maybe the imprint is of a sugar cone–but we *all* know waffle cones are superior. When stacked, the palettes combine to form a delicious, colorful ice cream cone–a design feature that I love. It’s clear a lot of thought went into the packaging, the names, and the color stories. 

We’ve seen a lot of monochromatic palettes in the past few years–first with Huda Beauty and then with Colourpop (who took the spotlight away from Huda in this colorful arena, in my opinion). Just when I was getting bored with the inherently limiting ways of monochromatic color schemes, BH Cosmetics swooped in with these treats. The shadows in each palette vary in undertone and depth, making them (again, in my opinion) a bit less limiting than your run-of-the-mill monochromatic palette in terms of the number of looks you can create. 

Cherry on Top
Cherry on Top
About Cherry on Top
Cherry on Top Swatches
Orange Sorbet
About Orange Sorbet
Orange Sorbet Swatches
Cotton Candy
About Cotton Candy
Cotton Candy Swatches
Bubble Gum
About Bubble Gum
Bubble Gum Swatches
About Pistachio
Pistachio Swatches
Sugar Cone
About Sugar Cone
Sugar Cone Swatches
Overall Thoughts

Consider me impressed. The Sweet Shoppe collection was a fun way to be reintroduced to BH Cosmetics. The palettes perform well and, surprisingly, offer sufficient versatility when it comes to possible eye looks. I was surprised at how rich and pigmented some of the mattes were.

The standouts for me are Cotton Candy and Bubble Gum. I find the color stories some of the best that I’ve seen in monochromatic palettes. I’ve never seen bubble gum as deep as some of the mattes in BH’s palette, but I won’t complain because those shadows are amazing. Pistachio is also one of my favorites, mostly because of the beautiful, emerald color of Crunch

While I find it amusing that BH made sure to acknowledge one of the best parts of any ice cream treat, the Sugar Cone palette is my least favorite. I love a good neutral palette, but the Sugar Cone palette left much to be desired with such small differences existing between many of the shadows.

Have you all been able to grab one of these palettes? Which is your favorite?

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